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Experience design for community-driven events
Interactive platform, Print, Typographic zine & festival system
“Boulder Fest”
A festival identity that started with custom type and grew into a website and print collection.
Tools
Adobe XD
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Tasks
Typography
Logotype Design
Branding
Print
Research
UX UI Design
Wireframe
Prototyping
Overview:
Boulder
Fest
Brief
This project gave me a chance to design something I actually care about. I picked bouldering out of my hobby and built the whole festival identity from the ground up, starting with a custom logotype. That same type carried through into a festival website, posters, and a printed zine, tying the whole system together.
A Typography for Publication spinoff. Choose a festival and build its identity from scratch, bring it to life across print and a fully interactive website, map included.
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Source Code Pro
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Random Grotesque Spacious Book
The letterforms take inspiration from the bouldering wall itself.
Bouldering holds are never perfectly straight, corners cut at unexpected angles, and no two walls follow the same pattern. My custom type reflects that each letter carries its own weight and angle, slightly unpredictable, and imperfect. Because bouldering isn't rigid or serious, it's flexible, fun, and a little wild.
Designed to sit alongside the event itself.
Built on a consistent column grid that runs across all pages. Festival content naturally scatters, so the grid became the tool to bring it all together without making it feel rigid. Each spread plays with scale, limited brand colors, and type hierarchy to give every section its own character throughout the publication.
A5 Prints : 16 pages booklet
Key takeaway
This project expanded how I approach design.
BoulderFest was always meant to reflex the sport itself, casual enough for anyone to walk in, challenging enough to keep you coming back, and built around the kind of cool community that cheers for strangers.
Start by building identity from a Typo logo made it the hero of everything that followed, and having that as the anchor forced layout, color, and format decision to connect back to each other. That constraint ended up being the most freeing part.
Going further I'd complete the Competition page and build out the festival activity section to give the website a fuller experience, but the bigger takeaway is how a limited color palette and a deliberate typographic foundation can pull type, print, and digital into one cohesive thing. For the amount of time I had, I'm satisfied with where it landed.